A few fun facts about our favorite American fabric:
Denim has been used in the United States since the mid-19th century and initially gained popularity in 1873 when a tailor from Nevada, Jacob W. Davis, manufactured the first pair of rivet-reinforced denim pants. The popularity of these durable denim jeans began to spread rapidly among rugged manual labor workers, and because Davis was overwhelmed with requests, he partnered with Levi Strauss & Co. to patent the design of the rivet-reinforced denim pant. In 1873 in San Francisco, California jeans were born.
In the 1930’s, during the era of Western movies, everyone wanted to look like John Wayne. Cowboys wearing Levi’s jeans were elevated to fairy-tale status, becoming synonymous with living the true independent American life. It was also in the 1930’s that Strauss added his signature red flag to the back pocket of the jeans, making it the first line of clothing to have a designer label on the outside. As if that weren’t enough to rocket jeans’ status to the stratosphere, Vogue gave their seal of approval, calling jeans “Western chic”, hinting that jeans could be a fashion statement for women as well.
Wearing denim jeans is a classic trend that comes around year after year. Popular cuts and washes may change, but denim is a tried-and-true fabric that will be the workhorse of your wardrobe, no matter the season.
To be on-trend in 2019 give your skinny jeans a holiday and put your flared ones to work. On the runways, pockets are getting bigger and cutouts are more prevalent. The waistline is all over the map, as you will see popular styles with both high waist and a low waist construction. As for the length, a must-have this coming fall are jeans that cover the shoes. If you’re brave enough to tackle the denim-on-denim trend, be sure to keep the washes uniform.
It’s fair to say that we are fortunate to have talented designers who make sure that their constant denim reinventions continue to move and change with the times. Below, some 2019 denim designs for your inspiration…
Written by Zeina Fellios & Michelle Bremer
Sources: Vogue, Wikipedia, True Fashionistas